Freshwater Plaza, located between Rockwell Automation and the planned Komatsu Mining North American HQ, is the gateway to the UWM School of Freshwater Sciences, one of the most highly publicized developments within the Milwaukee Water Corridor and the Harbor District. Freshwater Plaza is a catalyst for the neighborhood and is anchored by Cermak Fresh Market, the only full service grovery store in the immediate area, and is conveniently situated on an arterial traffic route between the Third Ward/Downtown and the Bay View neighborhood, which allows Freshwater Plaza to offer unmatched visibility, traffic, and proximity to cultural amenities.